Asia fanatic by heart

Sustainability, communication, and the development of new destinations have been key cornerstones in my working life. 

My background from university is communication, where I specialized in tourism development in third-world countries. In my entire professional life, I have been involved in the travel industry. 

Targeted product development is my thing -  I find great pleasure in creating experience-based itineraries focusing on “small over big" - and "local instead of global”. All stakeholders need to benefit from what we do. This is in our DNA.

For almost a decade, I was global Product & Innovation Director at one of the leading high-end BtC tour operators in Scandinavia, leading a team of product managers.  

Sustainability is in my heart, trade, and education. I Co-founded We Travel in Denmark, where the foundation is a long-term sustainable approach to travel, exactly like Journey's Intent. 

South East Asia, Indian Ocean, and East Africa have historically been my key focus areas. I have huge in-depth knowledge of the destinations and a unique network of friends and trusted partners.